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Carry

Carry is our very own brand formulated by the mother who started Mom Store, Anna. Carry was born to fill a need on our shelves [and in your lives] for beautifully designed, functional & practical pregnancy and postpartum products. We've formulated our range to start with key products to support you in pregnancy & breastfeeding, and plan to extend our range into essential postpartum products in 2026.

When everyone wants to Carry the baby, who carries the mum?

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Carry x G.Nancy Pyjamas - organic cottonCarry x G.Nancy Pyjamas
Carry x G.Nancy
Organic Women's Pyjama Set | Butter + Lilac
Sale price $159.00
(5.0)
XSSML+2 more
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Main Squeeze | Pregnancy & Postpartum Support BeltCarry - main squeeze pregnancy support belt
Carry
Main Squeeze | Pregnancy & Postpartum Support Belt
Sale price $69.00
(5.0)
Size 1Size 2
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The Side Piece | Pregnancy & Feeding Support PillowCarry pregnancy & feeding support pillow
Carry
The Side Piece | Pregnancy & Feeding Support Pillow
Sale price $129.00
(5.0) View
FREE PURE MAMA MINI MAGNESIUM RUBSave 15%pregnancy duo bundleCarry pregnancy & feeding support pillow
Carry
Pregnancy Duo | Main Squeeze & The Side Piece
Sale price $168.00 Regular price $198.00
(5.0) View
Notify MeMom Club Cap | LilacMom club x sunny hunny hat
Carry x Sunny Hunny
Mom Club Cap | Lilac
Sale price $55.00
(0.0) Notify Me
No Slip Nips | 3 Pairs Reusable Leak Proof Breast PadsCarry reusable breast pads
Carry
No Slip Nips | 3 Pairs Reusable Leak Proof Breast Pads
Sale price $39.00
(5.0) View
Silver Soothers | Silver Nursing Cups with Silicone CushionCarry Silver Nursing Cups
Carry
Silver Soothers | Silver Nursing Cups with Silicone Cushion
Sale price $89.00
(0.0)
RegularLarge
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FREE PURE MAMA MINI BODY OILSave 10%Breastfeeding Duo | Silver Soothers + No Slip Nipscarry pregnancy and postpartum
Carry
Breastfeeding Duo | Silver Soothers + No Slip Nips
Sale price $115.00 Regular price $128.00
(5.0) View
Carry Nip Relief cherry shaped silicone nipple shieldsCarry Nip Relief silicone nipple shields lifestyle
Carry
Nip Relief | Cherry Shaped Silicone Nipple Shields
Sale price $22.00
(0.0)
Small | 14mmMedium | 16mmLarge | 19mm
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Carry Breast Relief 2x reusable ice and heat packsCarry Breast Relief breast packs for engorgement and breastfeeding support
Carry
Breast Relief | Reusable Ice & Heat Packs
Sale price $29.00
(0.0) View
Carry Birth Relief reusable ice and heat pack for postpartum perineal recoveryCarry ice and heat pack postpartum care lifestyle
Carry
Birth Relief | Reusable Ice & Heat Pack
Sale price $24.00
(0.0) View
Carry Peri Relief perineal wash bottle for postpartum recoveryCarry Peri Relief perineal wash bottle with angled long-reach nozzle
Carry
Peri Relief | Perineal Wash Bottle
Sale price $29.00
(0.0) View
FREE PURE MAMA MINI BODY OILOn salecarry relief bundleCarry ice and heat pack postpartum care lifestyle
Carry
Breastfeeding Relief Essentials Kit
Sale price $152.00 Regular price $179.00
(5.0) View
FREE PURE MAMA MINI BODY OILSave 15%perineal relief duoCarry ice and heat pack postpartum care lifestyle
Carry
Perineal Duo | Peri Relief Perineal Wash Bottle + Birth Relief Ice & Heat Pack
Sale price $45.00 Regular price $53.00
(0.0) View
FREE PURE MAMA MINI BODY OILSave 15%relief duo | breast and birth ice and heat packsCarry ice and heat pack postpartum care lifestyle
Carry
Relief Duo | Breast + Birth Ice & Heat Packs
Sale price $45.00 Regular price $53.00
(0.0) View

TICK OFF THOSE LISTS

GET ORGANISED FOR PREGNANCY, BIRTH & POSTPARTUM

pregnancy pillow

THE PREGNANCY CHECKLIST

Everything you need to feel supported while growing a human.

THE CHECKLIST
BIRTH BALL MUM IN LABOUR

THE BIRTH BAG CHECKLIST

Home, birthing unit or hospital - pack the essentials for birth.

THE CHECKLIST
Carry breastfeeding essentials

THE POSTPARTUM CHECKLIST

Hydration, nutrition, care & support for the fourth trimester.

THE CHECKLIST

SHIPPED LOCALLY FROM THAMES, NZ

We ship orders daily from our warehouse. Fast nationwide shipping from us to you

QUICK & FRIENDLY SUPPORT

Chat with our expert team of parents, not robots. Customised, 1 on 1 support, always

JOIN THE MOM CLUB & EARN REWARDS

Earn rewards points & vouchers to spend on future purchases

BUY NOW, PAY LATER

Get the essentials when you need them. Afterpay available in-store & online