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Carry

Carry is our very own brand formulated by the mother who started Mom Store, Anna. Carry was born to fill a need on our shelves [and in your lives] for beautifully designed, functional & practical pregnancy and postpartum products. We've formulated our range to start with key products to support you in pregnancy & breastfeeding, and plan to extend our range into essential postpartum products in 2026.

When everyone wants to Carry the baby, who carries the mum?

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Carry pregnancy & postpartum support beltCarry - main squeeze pregnancy support belt
Carry
Main Squeeze | Pregnancy & Postpartum Support Belt
Sale price $69.00
(5.0)
Carry - pregnancy & feeding pillowCarry pregnancy & feeding support pillow
Carry
The Side Piece | Pregnancy & Feeding Support Pillow
Sale price $129.00
(5.0)
FREE MINI BELLY OILSave 15%pregnancy duo bundleCarry pregnancy & feeding support pillow
Carry
Pregnancy Duo | Main Squeeze & The Side Piece
Sale price $168.00 Regular price $198.00
(5.0)
Soak Affair pregnancy bath soakSoak Affair pregnancy bath soak
Carry x Mama + Me
Soak Affair | Pregnancy Bath Soak
Sale price $29.00
(0.0)
Mom Club CapMom club x sunny hunny hat
Carry x Sunny Hunny
Mom Club Cap | Butter
Sale price $55.00
(0.0)
mom club lilac hatMom club x sunny hunny hat
Carry x Sunny Hunny
Mom Club Cap | Lilac
Sale price $55.00
(0.0)
no slip nips breast padsCarry reusable breast pads
Carry
No Slip Nips | 3 Pairs Reusable Leak Proof Breast Pads
Sale price $39.00
(5.0)
silver soothers nipple cupsCarry Silver Nursing Cups
Carry
Silver Soothers | Silver Nursing Cups with Silicone Cushion
Sale price $89.00
(0.0)
FREE MINI BELLY OILSave 15%no slip nips & silver soothers bundleBreastfeeding Duo | Silver Soothers + No Slip Nips
Carry
Breastfeeding Duo | Silver Soothers + No Slip Nips
Sale price $109.00 Regular price $128.00
(5.0)
FREE MINI BELLY OILSave 15%Carry Me | The Complete Pregnancy + Breastfeeding BundleCarry pregnancy & feeding support pillow
Carry
Carry Me | The Complete Pregnancy + Breastfeeding Bundle
Sale price $277.00 Regular price $326.00
(5.0)

TICK OFF THOSE LISTS

GET ORGANISED FOR PREGNANCY, BIRTH & POSTPARTUM

pregnancy pillow

THE PREGNANCY CHECKLIST

Everything you need to feel supported while growing a human.

THE CHECKLIST
BIRTH BALL MUM IN LABOUR

THE BIRTH BAG CHECKLIST

Home, birthing unit or hospital - pack the essentials for birth.

THE CHECKLIST
Carry breastfeeding essentials

THE POSTPARTUM CHECKLIST

Hydration, nutrition, care & support for the fourth trimester.

THE CHECKLIST

SHIPPED LOCALLY FROM THAMES, NZ

We ship orders daily from our warehouse. Fast nationwide shipping from us to you

QUICK & FRIENDLY SUPPORT

Chat with our expert team of parents, not robots. Customised, 1 on 1 support, always

JOIN THE MOM CLUB & EARN REWARDS

Earn rewards points & vouchers to spend on future purchases

BUY NOW, PAY LATER

Get the essentials when you need them. Afterpay available in-store & online