A need for there to be one place with all the essentials you need for pregnancy, postpartum & into parenthood. A place designed with parents in mind. When I was pregnant with my first son, Hugo, in 2020 I found a huge gap in the New Zealand market. At that time, there wasn't one store that had it all. Pregnancy supports, the essentials for postpartum and all the parenting must-haves to survive the early years of parenthood. From essentials, to nice-to-haves, to luxury items for mums; over the last few years, we have built a hub of the best products in the world to get you through the first 5+ years of parenting. A store truly based around the parents and their needs, with all the things you want and need for baby added in as well. 

Mom Store was created to service the parents of New Zealand with everything you need to survive the early years of parenting. What started as a small e-commerce store with just a few boxes of stock run from our spare bedroom and then into our garage; has turned into a fully fledged online destination for NZ parents. Now run from our own warehouse & brick and mortar store located in the heart of Thames in The Coromandel region, just 90 minutes south of Auckland.

Since starting Mom Store in 2020, I have moved from my full-time job of Nursing to solely running & growing Mom Store alongside juggling parenting Hugo and his little sister, Lucia who was born in 2022. My background in Nursing has influenced the way we have built our store, with a care-focused approach and always with supporting the parents in mind.

I now run Mom Store alongside my husband, Richard, who brings a wealth of business experience himself having run his own Physiotherapy Clinic for the last 5 years. We now have a team of 3 staff who work with us to bring Mom Store to life daily - running our brick & mortar store in Thames, and dispatching all of your lovely online orders to all corners of the country.

Between the 5 of us we have 8 kids under the age of 5 and fully understand the rollercoaster that is parenthood. We've lived through pregnancy, postpartum and are in the thick of raising toddlers so when you email us or come in-store, you know you are getting a team who understand where you are at in your journey and can truly offer the best advice. 

Since opening our first brick & mortar store in 2023, we have grown our offering to include a full range of products to help you on your parenting journey. This has included most recently the addition of prams & carseats to our store. With this, we are now able to offer full consultations & carseat installation to our local customers which is a first for our region. We can also offer tailored advice to our online customers as well.

When you shop with us, you know that we have done the leg work. Trialled, used + loved the products that we stock on our shelves, in our own homes. Not only have we trialled them, but we've loved them and given them our seal of approval. 

We are a small family run business, and now more than ever we appreciate your support of our dream to support parents all across New Zealand.

If you have any questions, concerns or suggestions, we are always happy to have a chat. Our number one goal is to look after you, so we welcome all feedback & encourage you to reach out with any questions you may have about our products.

Thanks for taking the time to get to know us. 

Anna, Richard and The Mom Store team x