About Us


That's our ethos here at Mom. A place filled with conscious, essential products for parents + babes.

Meet the family behind Mom Store. 

Hey, I'm Anna and I live in the small town of Thames in the Coromandel, with my husband Richard, our son, Hugo and our daughter, Lucia. 

I'm a current Registered Nurse, Registered Marriage Celebrant, Reformer Pilates instructor and of course a wife + mother! I wear a few hats, but the most important one is of course being a mother to my two beautiful children.

Whilst on Maternity Leave with my first child, Hugo, I found a gap in the market for a beautifully curated store stocking all of my favourite things - and so, Mom was born. 

Mom Store was founded in January 2021 and has been an absolute labour of love. I have personally curated [with the help from you guys along the way], the best of the best. The most trusted, loved + functional mum and baby products out. 

We have always wanted our range to be curated - filled only with products we would use ourselves and ones that have been tried, tested, loved + used by us and by you guys. 
Our range started small, with our most favourite things, and has been curated over time to expand across a huge range of different parenting products. Our goal is to be your go-to parenting + baby destination, but as we know, good things take time.
Starting with the essentials, we have grown to add in our favourite things for the whole family. Some luxury items for parents + babies, beautiful clothing that is well made [and consciously] and a selection of functional, yet beautiful fashion pieces for mum too.  


Our goal is, and always will be, to have a conscious ethos with brands we stock. Brand alignment is huge to us, and we turn down many brands that don't completely fit with our ethos. 

We are constantly striving to do better with the choices we make in our own home with the products we buy + how we reuse and recycle on a daily basis. We are always looking for ways to reduce our waste and make more conscious choices, especially when it comes to shopping for our children (as we all know they can create a lot of waste!).

When you shop with us, you can rest assured knowing we have done the leg work. Trialled, used + loved the products on our virtual shelves, and given them our seal of approval. 

We are a small family run business, and now more than ever we appreciate your support of our dream.

We are always happy to answer questions or have a chat. Our number one goal is to look after you, the customer, so we welcome all feedback. 

Thanks for taking the time to get to know us. 

Anna & Family x