The Journal

Navigating the Second Trimester

Charlotte finally got a taste of the second trimester boost this pregnancy (mostly). Her honest update, top tips, and the Mom Store buys getting her through.

Getting Through the First Trimester

Charlotte has a PhD in studying motherhood, and a third pregnancy that humbled her anyway. She's documenting it all, starting with the first trimester.

How to Measure Your Nipple for the Perfect Flange Fit

Getting flange sizing right can be the difference between a painful pump session and a comfortable, efficient one. In this guide, we walk you through exactly how to measure your nipple for the perf...

Your Breastfeeding Questions Answered by a Midwife

A midwife answers the breastfeeding questions new mums are afraid to ask - latch pain, shallow latch, cluster feeding, milk supply, and pump fit.

The Small Tool That's Changing How Mums Breastfeed

Meet the Breastfeeding Buddy — the silicone support aid born from one mum's frustration with a rolled-up face washer. This World Breastfeeding Week, we're sharing the story behind the world's first...

How To Dress Your Baby For Sleep: A Guide That Actually Makes Sense

Confused about what to dress your baby in for sleep? Caylin Dickson from Pepi and Parent breaks down TOG ratings, room temperatures, and exactly what to put underneath a sleeping bag — no guesswork...

The Benefits of using a Maternity Support Belt during Pregnancy

Pelvic girdle or lower back pain in pregnancy? A maternity support belt is one simple, non-invasive way to take the load off. Here's what the research says, how to wear one properly, and when to st...

Fuelled to Pump: Why Nourishment Matters When You’re Expressing

Pumping takes time, energy and intention - but the fuel behind the pump often gets overlooked. Here are the nutrients that support expressing mums, plus easy snack ideas for the days when a full me...

Finding Relief from Morning Sickness

Morning sickness - and its more severe form, Hyperemesis Gravidarum - can make pregnancy feel isolating and a long way from the glowing version everyone talks about. If that's where you are right n...

Travelling with Little Ones: A Few of Our Favourite Things

Travelling with little ones is equal parts magic and logistics. After a few international trips with a 10-month-old and a nearly-4-year-old in tow, here's what actually earned its place in our lugg...

How to Start a Connetix Collection: A Parent's Guide to Choosing Your First Magnetic Tiles

Connetix is one of those toys that grows with a child — but that first purchase can feel like a big decision. Which pack should you start with? What's worth adding next? We walk you through every C...

Choosing A Carseat

Capsule, extended rear-facing seat, or one-and-done? We break down the key features of our best-selling car seats by stage, so you can choose the right fit for your family and your car.

Bottle Refusal: Helping a Breastfed Baby Take a Bottle

Getting a breastfed baby to take a bottle can feel like a losing battle - but your baby isn't being stubborn, they're simply hardwired to breastfeed. Taking a bottle is a skill they need to learn. ...

My Breastfeeding Journey Second Time Around: Working, Pumping + Learning to Let Go

This year's World Breastfeeding Week theme is 'Enabling breastfeeding. Making a difference for working parents' - something I'm so passionate about. Nearly twelve months into feeding Lucia, here's ...

Newborn Essentials

Newborns need very little - somewhere safe to sleep, warmth and a full tummy. Here's our simple, no-fuss list of essentials for change, bath, clothing, sleep and feeding, plus the nice-to-haves tha...

Which Baby Carrier Is Right For Me?

Got a baby who won't be put down, a toddler who's over the pram, or trails a stroller can't handle? Here's how to find the baby carrier that suits your little one and your lifestyle.