{"title":"Pregnancy Aids","description":"\u003cp\u003ePregnancy aids at Mom Store — belly bands, pregnancy pillows and comfort support for a changing body, including our own Carry range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShop pregnancy aids at Mom Store, delivered across New Zealand.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"pure-mama-magnesium-body-rub","title":"Pure Mama Magnesium Body Rub","description":"\u003cp\u003eGiving you a moment of relief and relaxation during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThe Magnesium Body Rub has been expertly formulated using both Magnesium \u0026amp; SyriCalm™ to rapidly absorb through the skin to help ease discomfort and encourage skin suppleness during the second and third trimester of pregnancy. Specifically designed for pregnancy self-massage to promote relaxation, provide muscle relief through massage, and alleviate common discomforts experienced in the later stages of pregnancy.\u003c\/p\u003e\n\u003cp\u003e+     Magnesium and SyriCalm™\u003cbr\u003e+     Eases discomfort throughout the second and third trimester\u003cbr\u003e+     Soothes and hydrates skin\u003cbr\u003e+     Supports relief and relaxation \u003cbr\u003e+     Made in New Zealand \u003cbr\u003e+     Gentle on skin\u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle, natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003ePlease seek professional guidance for safe deep tissue massage.\u003c\/p\u003e\n\u003cp\u003e120ml per jar. \u003c\/p\u003e\n\u003ch3\u003eDirections \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGently massage a small amount onto your desired body area (note area's to avoid) and gently massage until absorbed into the skin. Apply with an open hand, using your palm. Use repetitive, long stroke movements towards the heart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Recommended massage from the second trimester onwards. Avoid massage during the first trimester. If you experience any pregnancy related illnesses, please speak to your LMC or health practitioner before use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSee Pure Mama's safe self massage guide \u003ca href=\"https:\/\/www.puremama.com\/pages\/magnesium-body-rub\"\u003ehere. \u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWater, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil*, Butyrospermum Parkii (Shea) Butter*, Cetearyl Olivate, Sorbitan Olivate, Sodium Stearoyl Glutamate, Parfum, Benzyl Alcohol, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Magnesium Sulfate, Dehydroacetic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Phragmites Karka Extract^, Poria Cocos Extract^, Limonene, Linalool, Citral, Geraniol. *Certified organic. No parabens or synthetic fragrances. ^SyriCalm™\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":42187069685933,"sku":"PM MBR","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/products\/puremamarub.jpg?v=1682151818"},{"product_id":"main-squeeze-pregnancy-postpartum-support-belt","title":"Main Squeeze | Pregnancy \u0026 Postpartum Support Belt","description":"\u003cp\u003eIntroducing your new \u003cem\u003eMain Squeeze -\u003c\/em\u003e the support belt that's going to help hold you together [emotionally and physically] during your pregnancy \u0026amp; into postpartum.\u003c\/p\u003e\n\u003cp\u003eMain Squeeze has been designed to gently lift and support your growing bump. This comfortable, body-loving band redistributes pressure \u0026amp; may help to relieve back pain, round ligament pain and sciatica. \u003c\/p\u003e\n\u003cp\u003eOur support belt can be used in both pregnancy and postpartum, to alleviate aches and pains associated with a growing belly, and to assist with abdominal support post-birth and post c-section surgery. \u003c\/p\u003e\n\u003ch3\u003eUse\u003c\/h3\u003e\n\u003cp\u003eLine the belt up in the centre of your back and wrap the wide velcro band around your waist. Fasten this under and around your belly or wherever feels best to provide the most support. Then use the smaller bands on the sides for added compression. These can wrap around and underneath your belly in the same way as the main band and you can adjust the tightness depending on the compression required as to what feels comfortable for you.\u003c\/p\u003e\n\u003cp\u003eMain Squeeze can be worn over or under your clothes depending on what feels most comfortable for you.\u003c\/p\u003e\n\u003cp\u003eCan be used from trimester 1 through to trimester four [postpartum], but is especially helpful in trimesters 2-3 when your body needs extra support. \u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cstrong\u003e\u003cspan class=\"flex-table__key\"\u003eBenefits - \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"flex-table__key\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cspan class=\"flex-table__key\"\u003eMay assist with \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cspan class=\"flex-table__key\"\u003e- back pain\u003cbr\u003e- round ligament pain\u003cbr\u003e- sciatic pain\u003cbr\u003e- abdominal muscle separation\u003cbr\u003e- general discomfort \u003cbr\u003e- multiples pregnancy \u003cbr\u003e- postpartum abdominal support\u003cbr\u003e- post c-section support \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cstrong\u003e\u003cspan class=\"flex-table__key\"\u003eIncluded - \u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cspan class=\"flex-table__key\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cspan class=\"flex-table__key\"\u003eBelly belt \u0026amp; storage bag \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"flex-table__row\"\u003e\u003cspan class=\"flex-table__key\"\u003eSize\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"flex-table__row\"\u003e\u003cspan class=\"flex-table__key\"\u003eSize 1 - 115cm wide x 20cm high \u003cbr\u003eSuitable for dress sizes 8-16 approx.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"flex-table__row\"\u003e\u003cspan class=\"flex-table__key\"\u003eSize 2 - 135cm wide x 20cm high\u003cbr\u003eSuitable for dress sizes 12-22 approx. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"flex-table__row\"\u003e\u003cstrong\u003e\u003cspan class=\"flex-table__key\"\u003eUse \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis support belt has been made specifically for use in pregnancy and postpartum. This belt provides gentle compression and is generally safe to use for approx. 2-3 hours at a time. You can wear this belt for longer periods of time if approved by your LMC or health care provider. If unsure about the use of this belt in your pregnancy, please seek medical advice prior to use.\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"flex-table__row\"\u003e\n\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3 class=\"flex-table__row\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMaterials \u0026amp; Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cspan class=\"flex-table__key\"\u003e\u003c\/span\u003eMain Squeeze is made with one piece knitting to provide a snug and comfortable fit. The fabrication is made with a breathable, sweat-absorbent fabric to keep you feeling comfortable. \u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cspan class=\"flex-table__key\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cspan class=\"flex-table__key\"\u003e\u003cstrong\u003eMaterials -\u003c\/strong\u003e \u003c\/span\u003e\u003cspan class=\"flex-table__value\"\u003eNylon\/Spandex blend. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cspan class=\"flex-table__key\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex-table__row\"\u003e\n\u003cstrong\u003e\u003cspan class=\"flex-table__key\"\u003eCare - \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"flex-table__value\"\u003eCold hand wash separately. Do not bleach, soak or rub. Do not tumble dry. Do not dry clean. Lay flat on clothing rack to dry.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Carry","offers":[{"title":"Size 1","offer_id":44875913330861,"sku":"CARRY MAIN SQZ BELT 1","price":69.0,"currency_code":"NZD","in_stock":true},{"title":"Size 2","offer_id":44875913363629,"sku":"CARRY MAIN SQZ BELT 2","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/3_109ad7b0-b193-411b-90e8-f09845d8620a.png?v=1785488519"},{"product_id":"the-side-piece-pregnancy-feeding-support-pillow","title":"The Side Piece | Pregnancy \u0026 Feeding Support Pillow","description":"\u003cp\u003eIntroducing \u003cem\u003eThe Side Piece \u003c\/em\u003e- a pillow that will stay by your side through pregnancy, and beyond. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Side Piece\u003c\/em\u003e may not replace your other half in bed, but it sure will provide a little extra support when you need it most. The Side Piece is your mouldable, cosy companion wrapped in a deliciously soft jersey cotton cover for cooling comfort. \u003c\/p\u003e\n\u003cp\u003eOur pregnancy pillow has been designed to cradle growing bellies, support achey hips and knees, and can even be used to stop you from rolling on to your back in the third trimester. Shape her, position her \u0026amp; move her to where you need it most. \u003c\/p\u003e\n\u003cp\u003eOur pregnancy pillow has been made to be carried through from trimester one to trimester four [and beyond], transitioning seamlessly into a feeding pillow for use after birth. Use her to cradle your baby while breast or bottle feeding, or to position behind you for the ultimate back support. \u003c\/p\u003e\n\u003cp\u003eBecause you deserve the \u003cem\u003ebest\u003c\/em\u003e support in pregnancy, postpartum and beyond. \u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003e- removable \u0026amp; washable cotton cover\u003cbr\u003e- mouldable cushion for the ultimate support \u0026amp; comfort\u003cbr\u003e- inner \u0026amp; outer cover; outer cover can be removed for washing\u003cbr\u003e- ties on each end of the pillow to be able to wrap around you for feeding or to fold up for easy storage\u003cbr\u003e- comes packaged in a reusable fabric pillow bag for easy transportation \u0026amp; storage - because you \u003cem\u003eknow\u003c\/em\u003e this baby is coming everywhere with you. \u003cbr\u003e- can be used throughout pregnancy and in to postpartum \u003cbr\u003e- designed to be used for breast and bottle feeding and is twin feeding approved due to the longer length compared to standard feeding pillows \u003cbr\u003e- can be used as back support for parent when feeding baby or to support baby\/babies during feeding\u003cbr\u003e- full length body pillow to provide support for belly, knees and hips\u003cbr\u003e- may assist with pelvic and hip pain during pregnancy by providing support \u0026amp; relief overnight\u003cbr\u003e- assists with side sleeping for optimum pregnancy positioning\u003cbr\u003e- longer than most standard pregnancy pillows at 145cm in length \u003c\/p\u003e\n\u003ch3\u003eUse\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePregnancy\u003c\/strong\u003e\u003cbr\u003eUse The Side Piece as you wish - be it to cradle your growing belly, support aching hips, knees or your back, you can mould her and shape her to where you find most comfortable. \u003c\/p\u003e\n\u003cp\u003eMost mamas choose to use her when side lying to cradle your belly and place between the knees to support your aching knees. You can also use her behind you to stop back rolling and provide a little extra support to your back. \u003c\/p\u003e\n\u003cp\u003eThe Side Piece has been designed so that she is long enough to use under the belly, between the knees\/ankles and for some people you can use her as a head pillow as well - she really does it all!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePostpartum\u003c\/strong\u003e\u003cbr\u003eWhether you're breast or bottle feeding, the side piece is your new best friend. \u003cmeta charset=\"utf-8\"\u003eUse her to cradle your baby while breast or bottle feeding, or to position behind you for the ultimate back support.\u003c\/p\u003e\n\u003cp\u003eThe ties on each end of the pillow can be used to tie the pillow around you to keep the pillow in place during feeds. \u003c\/p\u003e\n\u003ch3\u003eMaterials \u0026amp; Care\u003c\/h3\u003e\n\u003cp\u003e- Inner 100% polyester\u003cbr\u003e- Inner cover 100% polyester\u003cbr\u003e- Outer cover 100% jersey cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare - \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWash cover at 30°C or less gentle wash\u003c\/li\u003e\n\u003cli\u003eLine dry preferred to maintain elastic integrity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not Bleach, iron or dry clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Carry","offers":[{"title":"Default Title","offer_id":44874533077165,"sku":"CARRY SIDE PC PILLOW","price":129.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/2_3594ea2b-20c1-449d-8e7b-8aa9839a3c81.png?v=1785488519"},{"product_id":"pregnancy-duo-main-squeeze-the-side-piece","title":"Pregnancy Duo | Main Squeeze \u0026 The Side Piece","description":"\u003cp\u003e\u003cstrong\u003eTell your partner to move over, your new \u003cem\u003eMain Squeeze\u003c\/em\u003e \u0026amp; \u003cem\u003eSide Piece\u003c\/em\u003e are here to Carry you through your pregnancy. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis duo is your ultimate support duo to cushion, cradle and hold your body as you grow your baby.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the duo - \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMain Squeeze\u003c\/strong\u003e has been designed to gently lift and support your growing bump. This comfortable, body-loving band redistributes pressure \u0026amp; may help to relieve back pain, round ligament pain and sciatica. \u003c\/p\u003e\n\u003cp\u003eOur support belt can be used in both pregnancy and postpartum, to alleviate aches and pains associated with a growing belly, and to assist with abdominal support post-birth and post c-section surgery. \u003c\/p\u003e\n\u003cp\u003eFor more information about our pregnancy support belt head \u003ca href=\"https:\/\/www.momstore.co.nz\/products\/main-squeeze-pregnancy-postpartum-support-belt\"\u003ehere\u003c\/a\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Side Piece\u003c\/strong\u003e has been designed to cradle growing bellies, support achey hips and knees, and can even be used to stop you from rolling on to your back in the third trimester. Shape her, position her \u0026amp; move her to where you need it most. \u003c\/p\u003e\n\u003cp\u003eOur pregnancy pillow has been made to be carried through from trimester one to trimester four [and beyond], transitioning seamlessly into a feeding pillow for use after birth. Use her to cradle your baby while breast or bottle feeding, or to position behind you for the ultimate back support. \u003c\/p\u003e\n\u003cp\u003eFor more information about our pregnancy and feeding pillow head \u003ca href=\"https:\/\/www.momstore.co.nz\/products\/the-side-piece-pregnancy-feeding-support-pillow\"\u003ehere.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1x Main Squeeze pregnancy \u0026amp; postpartum support belt + storage bag\u003c\/li\u003e\n\u003cli\u003e1x The Side Piece pregnancy \u0026amp; feeding support pillow - removable jersey cotton outer cover, inner cover and reusable fabric pillow bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUse\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMain Squeeze Pregnancy \u0026amp; Postpartum belt\u003c\/strong\u003e\u003cbr\u003eLine the belt up in the centre of your back and wrap the wide velcro band around your waist. Fasten this under and around your belly or wherever feels best to provide the most support. Then use the smaller bands on the sides for added compression. These can wrap around and underneath your belly in the same way as the main band and you can adjust the tightness depending on the compression required as to what feels comfortable for you.\u003c\/p\u003e\n\u003cp\u003eMain Squeeze can be worn over or under your clothes depending on what feels most comfortable for you.\u003c\/p\u003e\n\u003cp\u003eCan be used from trimester one through to trimester four [postpartum], but is especially helpful in trimesters 2-3 when your body needs extra support. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePregnancy \u0026amp; Feeding Pillow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePregnancy\u003c\/strong\u003e\u003cbr\u003eUse The Side Piece as you wish - be it to cradle your growing belly, support aching hips, knees or your back, you can mould her and shape her to where you find most comfortable. \u003c\/p\u003e\n\u003cp\u003eMost mamas choose to use her when side lying to cradle your belly and place between the knees to support your aching knees. You can also use her behind you to stop back rolling and provide a little extra support to your back. \u003c\/p\u003e\n\u003cp\u003eThe Side Piece has been designed so that she is long enough to use under the belly, between the knees\/ankles and for some people you can use her as a head pillow as well - she really does it all!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePostpartum\u003c\/strong\u003e\u003cbr\u003eWhether you're breast or bottle feeding, the side piece is your new best friend. Use her to cradle your baby while breast or bottle feeding, or to position behind you for the ultimate back support.\u003c\/p\u003e\n\u003cp\u003eThe ties on each end of the pillow can be used to tie the pillow around you to keep the pillow in place during feeds. \u003c\/p\u003e","brand":"Carry","offers":[{"title":"Size 1","offer_id":45372943204525,"sku":"CARRY BNDL PREG DUO 1","price":168.0,"currency_code":"NZD","in_stock":true},{"title":"Size 2","offer_id":45372943237293,"sku":"CARRY BNDL PREG DUO 2","price":168.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/preg_duo.png?v=1764147975"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/collections\/mom_store_-82.jpg?v=1788116926","url":"https:\/\/www.momstore.co.nz\/collections\/pregnancy-aids.oembed","provider":"Mom Store","version":"1.0","type":"link"}