{"title":"Luma","description":"\u003cp\u003eLuma is a Dutch babycare brand built around the everyday routines — bath time, nail trims, the first go on the big toilet. Clean, modern design in a colour palette that actually suits your bathroom, and a range that fits together so the bath, the stand and the support all match.\u003c\/p\u003e","products":[{"product_id":"luma-baby-bath","title":"Luma | Baby Bath","description":"\u003cp\u003eBath time has a way of becoming the best ten minutes of the day, and the Luma Baby Bath is built to keep it that way from the very first week at home.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands, it has a moulded seating ridge inside that holds your baby in a gently supported position, so you always have a hand free for washing, splashing and all the chatting in between. The rounded shape means there are no awkward corners to scrub out afterwards, and it's light enough to carry from the bathroom to the kitchen bench without thinking twice.\u003c\/p\u003e\n\u003cp\u003eIt's the anchor of the wider Luma bathing range. Pair it with the matching Baby Bath Stand to bring bath time up to a comfortable standing height, or add the Baby Bath Support for those first few months when your newborn needs a little extra.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated contoured seating ridge holds baby in a secure, comfortable position\u003c\/li\u003e\n\u003cli\u003eSuitable from birth, with a maximum child weight of 20kg\u003c\/li\u003e\n\u003cli\u003eRounded interior shape makes cleaning quick and easy\u003c\/li\u003e\n\u003cli\u003eLightweight and compact enough to move and store easily\u003c\/li\u003e\n\u003cli\u003eClicks securely onto the matching Luma Baby Bath Stand (sold separately)\u003c\/li\u003e\n\u003cli\u003eWorks with the Luma Baby Bath Support for newborns (sold separately)\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond and White to match the wider Luma range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSize: 75cm L x 39cm W x 25cm H\u003c\/p\u003e\n\u003cp\u003eSuitable for: Birth to approximately 2 years\u003c\/p\u003e\n\u003cp\u003eMaximum weight: 20kg\u003c\/p\u003e\n\u003cp\u003eMaterial: High-quality PP plastic\u003c\/p\u003e\n\u003cp\u003eCare: Clean with lukewarm water and a mild soap, then dry with a cloth. Do not use chemical cleaning agents.\u003c\/p\u003e\n\u003cp\u003eSafety: The ideal water temperature is 37°C. Always keep your baby within arm's reach and never leave them unattended at bath time.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275989926061,"sku":"LUM BATH ALM","price":53.1,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275989958829,"sku":"LUM BATH WHT","price":53.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L15715_zoom_1__14987.1776978657.jpg?v=1787129365"},{"product_id":"luma-baby-bath-support","title":"Luma | Baby Bath Support","description":"\u003cp\u003eThose first few baths are a two-handed job, and the Luma Baby Bath Support gives you one of those hands back.\u003c\/p\u003e\n\u003cp\u003eThe ergonomic curve cradles your newborn in a slightly reclined position while suction cups hold the support steady inside the bath. Your baby is settled and comfortable, and you're free to actually wash them rather than balancing them.\u003c\/p\u003e\n\u003cp\u003eIt's shaped to sit perfectly inside the Luma Baby Bath, and once your little one can sit confidently on their own you can simply lift it out and keep using the bath as they grow.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic contoured shape supports newborns in a comfortable, slightly reclined position\u003c\/li\u003e\n\u003cli\u003eSuction cup base holds the support securely in place\u003c\/li\u003e\n\u003cli\u003eDesigned to fit precisely inside the Luma Baby Bath\u003c\/li\u003e\n\u003cli\u003eFrees up a hand so washing is easier and calmer\u003c\/li\u003e\n\u003cli\u003eLifts straight out once baby can sit unsupported\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond and White to match the wider Luma range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSize: 49cm L x 23cm W x 18cm H\u003c\/p\u003e\n\u003cp\u003eSuitable for: 0 to approximately 6 months\u003c\/p\u003e\n\u003cp\u003eMaximum weight: 9kg\u003c\/p\u003e\n\u003cp\u003eMaterial: PP plastic\u003c\/p\u003e\n\u003cp\u003eCare: Rinse and wipe clean with lukewarm water and a mild soap, then dry.\u003c\/p\u003e\n\u003cp\u003eSafety: An adult always needs to be present to hold and support your baby. Never leave your child unattended at bath time.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275990745261,"sku":"LUM BATH SUP ALM","price":39.6,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275990778029,"sku":"LUM BATH SUP WHT","price":39.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L171101_zoom_1__89319.1776979558.jpg?v=1787129393"},{"product_id":"luma-baby-bath-stand","title":"Luma | Baby Bath Stand","description":"\u003cp\u003eKneeling over a bath on a hard floor gets old fast. The Luma Baby Bath Stand lifts bath time up to a comfortable standing height, so you can enjoy it without paying for it in your back and knees afterwards.\u003c\/p\u003e\n\u003cp\u003eThe Luma Baby Bath clicks straight onto the frame and locks firmly in place, and the powder-coated steel legs are strong enough to feel completely solid while you're leaning in. When bath time is over, the legs come off so the whole thing tucks flat into a cupboard or behind a door.\u003c\/p\u003e\n\u003cp\u003eThe stand is colour-matched to the Luma Baby Bath, so the two look like the one piece of furniture in your bathroom.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClick system attaches the Luma Baby Bath firmly and securely\u003c\/li\u003e\n\u003cli\u003eErgonomic standing height takes the strain off your back and knees\u003c\/li\u003e\n\u003cli\u003eRemovable legs fold the stand flat for easy storage\u003c\/li\u003e\n\u003cli\u003eSturdy powder-coated steel legs with a PP plastic frame\u003c\/li\u003e\n\u003cli\u003eColour-matched to the Luma Baby Bath range\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond, White and Chalk Brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSize: 78cm L x 32cm W x 16.5cm H (frame)\u003c\/p\u003e\n\u003cp\u003eSuitable for: Birth to approximately 12 months\u003c\/p\u003e\n\u003cp\u003eMaterial: PP plastic frame with powder-coated steel legs\u003c\/p\u003e\n\u003cp\u003eCare: Wipe clean with a damp cloth and dry.\u003c\/p\u003e\n\u003cp\u003ePlease note: The Luma Baby Bath is sold separately. The stand is designed to be used with the Luma Baby Bath only.\u003c\/p\u003e\n\u003cp\u003eSafety: Always keep your baby within arm's reach and never leave them unattended at bath time.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275991826605,"sku":"LUM BATH STAND ALM","price":107.1,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275991859373,"sku":"LUM BATH STAND WHT","price":107.1,"currency_code":"NZD","in_stock":true},{"title":"Chalk Brown","offer_id":47275991892141,"sku":"LUM BATH STAND BRWN","price":107.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L30215_zoom_1__18446.1776984059.jpg?v=1787129426"},{"product_id":"luma-toilet-training-seat","title":"Luma | Toilet Training Seat","description":"\u003cp\u003eThere's a moment in toilet training when the potty stops being the goal and the real toilet does. The Luma Toilet Training Seat makes that step feel manageable rather than daunting.\u003c\/p\u003e\n\u003cp\u003eIt sits on top of your existing toilet seat with an anti-skid rim underneath, so it doesn't shift or slide when your toddler climbs on. The narrower opening and gently contoured shape hold them in a natural, supported sitting position, which is what gives them the confidence to relax and take their time.\u003c\/p\u003e\n\u003cp\u003eThe smooth polypropylene wipes clean in seconds, and it's slim enough to hook over a rail or tuck beside the cistern between uses. Pair it with the Luma Step Stool so your toddler can get up there entirely on their own.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-skid rim underneath keeps the seat stable and stops it moving\u003c\/li\u003e\n\u003cli\u003eErgonomic shape supports a natural, comfortable sitting position\u003c\/li\u003e\n\u003cli\u003eFits most standard toilet seats\u003c\/li\u003e\n\u003cli\u003eSmooth, easy-clean polypropylene surface\u003c\/li\u003e\n\u003cli\u003eSlim profile stores easily between uses\u003c\/li\u003e\n\u003cli\u003ePairs with the Luma Step Stool for independent access\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond, White, Blush Pink and Ice Blue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSize: 33.5cm L x 29cm W x 7cm H\u003c\/p\u003e\n\u003cp\u003eSuitable for: Toddlers beginning toilet training\u003c\/p\u003e\n\u003cp\u003eMaterial: Polypropylene with an anti-slip base\u003c\/p\u003e\n\u003cp\u003eCare: Wipe clean with a damp cloth and mild soap.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275992842413,"sku":"LUM TT SEAT ALM","price":30.6,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275992875181,"sku":"LUM TT SEAT WHT","price":30.6,"currency_code":"NZD","in_stock":true},{"title":"Blush Pink","offer_id":47275992907949,"sku":"LUM TT SEAT BLU","price":30.6,"currency_code":"NZD","in_stock":true},{"title":"Ice Blue","offer_id":47275992940717,"sku":"LUM TT SEAT ICE","price":30.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L03715_zoom_1__20957.1776989486.jpg?v=1787129462"},{"product_id":"luma-step-stool","title":"Luma | Step Stool","description":"\u003cp\u003e\"I do it myself\" arrives long before your toddler is tall enough to actually do it themselves. The Luma Step Stool closes that gap.\u003c\/p\u003e\n\u003cp\u003eAnti-slip material on both the top and the base means it grips the floor and grips small wet feet, so reaching the basin or climbing onto the toilet feels steady rather than wobbly. Side handles let your toddler carry it from the bathroom to the kitchen and back, which is usually the first thing they'll want to do with it.\u003c\/p\u003e\n\u003cp\u003eIt holds up to 30kg, so it stays useful well past the toilet training years, and the smooth surface wipes clean after the inevitable toothpaste incidents. Pair it with the Luma Toilet Training Seat for a complete set-up.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-slip material on both the top surface and the base\u003c\/li\u003e\n\u003cli\u003eSide handles so your toddler can carry it themselves\u003c\/li\u003e\n\u003cli\u003eSturdy 30kg maximum load\u003c\/li\u003e\n\u003cli\u003eSmooth, easy-clean polypropylene\u003c\/li\u003e\n\u003cli\u003ePairs with the Luma Toilet Training Seat\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond and White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSize: 31cm L x 29cm W x 13cm H\u003c\/p\u003e\n\u003cp\u003eSuitable for: Toddlers and young children\u003c\/p\u003e\n\u003cp\u003eMaximum load: 30kg\u003c\/p\u003e\n\u003cp\u003eMaterial: Polypropylene with an anti-slip base\u003c\/p\u003e\n\u003cp\u003eCare: Wipe clean with a damp cloth and mild soap.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275995922605,"sku":"LUM STEP ALM","price":30.6,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275995955373,"sku":"LUM STEP WHT","price":30.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L02715_zoom_1__47856.1776989478.jpg?v=1787129488"},{"product_id":"luma-baby-manicure-set","title":"Luma | Baby Manicure Set","description":"\u003cp\u003eNewborn nails are tiny, surprisingly sharp and grow astonishingly fast. The Luma Baby Manicure Set gives you the right tools so the job takes a minute instead of a nerve-wracking twenty.\u003c\/p\u003e\n\u003cp\u003eThe scissors have rounded tips and a rounded outer shape, designed specifically so there's nothing sharp near your baby's fingers. Alongside them you get a clipper sized for small nails and a file for smoothing edges afterwards, all sitting in a slim zip case that keeps everything together in the change bag rather than scattered through a drawer.\u003c\/p\u003e\n\u003cp\u003eIt's a set that gets used every week for years, and it makes a genuinely useful baby shower gift.\u003c\/p\u003e\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBaby scissors with rounded safety tips\u003c\/li\u003e\n\u003cli\u003eNail clipper sized for small fingers and toes\u003c\/li\u003e\n\u003cli\u003eNail file\u003c\/li\u003e\n\u003cli\u003eCompact zip carry case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRounded tips and rounded scissor shape designed for newborn safety\u003c\/li\u003e\n\u003cli\u003eTools scaled for baby-sized nails, not adapted adult ones\u003c\/li\u003e\n\u003cli\u003eEverything stays together in the included case\u003c\/li\u003e\n\u003cli\u003eCompact enough for the change bag or travel\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond and White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSuitable for: Newborn and up\u003c\/p\u003e\n\u003cp\u003eWeight: 0.1kg\u003c\/p\u003e\n\u003cp\u003eCare: Wipe tools clean and dry thoroughly before returning them to the case.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275996807341,"sku":"LUM MANI ALM","price":23.4,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275996840109,"sku":"LUM MANI WHT","price":23.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L21115_zoom_1__02392.1776985869.jpg?v=1787129515"},{"product_id":"luma-bath-thermometer","title":"Luma | Bath Thermometer","description":"\u003cp\u003eThe elbow test works, but it's nice to be sure. The Luma Bath Thermometer takes the guesswork out of those first few baths, when you're second-guessing everything anyway.\u003c\/p\u003e\n\u003cp\u003eIt floats in the water and shows the temperature at a glance with clear, easy-to-read markings, including the ideal 37°C mark so you know exactly what you're aiming for. It's mercury-free and made from BPA-free materials, and it's small enough to live in the bath permanently rather than being something else to find.\u003c\/p\u003e\n\u003cp\u003eColour-matched to the wider Luma bathing range, so it looks like it belongs there.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClear markings show water temperature at a glance\u003c\/li\u003e\n\u003cli\u003e37°C reference mark for the ideal bath temperature\u003c\/li\u003e\n\u003cli\u003eMercury-free and made from BPA-free materials\u003c\/li\u003e\n\u003cli\u003eCompact, floats in the bath\u003c\/li\u003e\n\u003cli\u003eColour-matched to the Luma bathing range\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond and White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eSize: 14.7cm x 3.8cm\u003c\/p\u003e\n\u003cp\u003eSuitable for: Newborn and up\u003c\/p\u003e\n\u003cp\u003eMaterial: BPA-free, mercury-free\u003c\/p\u003e\n\u003cp\u003eCare: Rinse and dry after use.\u003c\/p\u003e\n\u003cp\u003eSafety: A bath thermometer is a guide, not a substitute for supervision. Always keep your baby within arm's reach at bath time.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47275997626541,"sku":"LUM THERM ALM","price":17.1,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47275997659309,"sku":"LUM THERM WHT","price":17.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L21315_zoom_1__40091.1776984064.jpg?v=1787129540"},{"product_id":"luma-complete-bath-bundle","title":"Luma | Complete Bath Bundle","description":"\u003cp\u003eEverything you need for bath time from day one, in one go.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLuma Baby Bath\u003c\/strong\u003e is the foundation, with a moulded seating ridge that holds your baby in a supported position and a rounded shape that's quick to clean. The \u003cstrong\u003eBaby Bath Stand\u003c\/strong\u003e lifts it to standing height so you're not kneeling on a hard floor, and its legs come off to store flat once bath time is done. The \u003cstrong\u003eBaby Bath Support\u003c\/strong\u003e covers those first few months when your newborn needs cradling, suctioning securely inside the bath so you have a hand free to actually wash them.\u003c\/p\u003e\n\u003cp\u003eTogether they take you from the first bath at home right through to the toddler years. The support lifts out once your baby can sit unaided, the stand comes away when you'd rather bath them in the big tub, and the bath itself keeps going. All three arrive colour-matched, so it looks like one considered piece of kit in your bathroom rather than three things that happened to end up there.\u003c\/p\u003e\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Luma Baby Bath — RRP $59\u003c\/li\u003e\n\u003cli\u003e1 x Luma Baby Bath Support — RRP $44\u003c\/li\u003e\n\u003cli\u003e1 x Luma Baby Bath Stand — RRP $119\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBath, stand and newborn support in one colour-matched set\u003c\/li\u003e\n\u003cli\u003eClick system locks the bath securely onto the stand\u003c\/li\u003e\n\u003cli\u003eErgonomic standing height takes the strain off your back and knees\u003c\/li\u003e\n\u003cli\u003eSuction-cup support cradles newborns and lifts out as they grow\u003c\/li\u003e\n\u003cli\u003eStand legs detach so the whole set stores flat\u003c\/li\u003e\n\u003cli\u003eAvailable in Almond and White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eBaby Bath: 75cm L x 39cm W x 25cm H | Maximum weight 20kg | PP plastic\u003c\/p\u003e\n\u003cp\u003eBaby Bath Stand: 78cm L x 32cm W x 16.5cm H | PP plastic frame with powder-coated steel legs\u003c\/p\u003e\n\u003cp\u003eBaby Bath Support: 49cm L x 23cm W x 18cm H | Maximum weight 9kg | PP plastic\u003c\/p\u003e\n\u003cp\u003eSuitable for: Birth to approximately 2 years (support 0–6 months)\u003c\/p\u003e\n\u003cp\u003eCare: Clean with lukewarm water and a mild soap, then dry with a cloth. Do not use chemical cleaning agents.\u003c\/p\u003e\n\u003cp\u003eSafety: The ideal water temperature is 37°C. An adult always needs to be present. Always keep your baby within arm's reach and never leave them unattended at bath time.\u003c\/p\u003e\n\u003cp\u003eDesigned in the Netherlands\u003c\/p\u003e","brand":"Luma","offers":[{"title":"Almond","offer_id":47276018335917,"sku":"LUMA BATH BNDL ALM","price":177.6,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":47276018368685,"sku":"LUMA BATH BNDL WHT","price":177.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/files\/LUM-L157001_zoom_3__21268.1776977753.jpg?v=1787129365"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3102\/9421\/collections\/LUM-L302001_zoom_2__77783.1776984058_f102eaf8-9b80-4d60-8ee2-6b96a5286071.jpg?v=1787528192","url":"https:\/\/www.momstore.co.nz\/collections\/luma.oembed","provider":"Mom Store","version":"1.0","type":"link"}