In 2017, a couple of women with many years of design experience in the underwear industry noticed a growing desire for reusable and sustainable sanitary products.
They looked around and saw that the market for disposable products was HUGE. They felt really concerned about how much waste this was generating. But there were very few options for reusable leakage products. And what was available was really expensive! So they decided that something had to change. They set out to create leakage products that ticked all the boxes: sustainable, affordable and comfortable. To this day, these remain Love Luna's core values.